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Rising Media Group Editor Dan Murphy is our guest on the Friday, September 6, 2013 show from the opening 10 a.m. hour of the Westchester On the Level radio show with Hezi Aris as your host. The discussion delves into the pertinence of local media and its place in the media pecking order. Rising Media delivers hyperlocal news only available in the variously named newspapers distributed throughout Westchester County. The discussion centers on the viability of the hyperlocal market and why the premise of its relevance is not over exaggerated. Programming will continue until 12 Noon with discussion of other relevant news items. Share your perspective by calling the show at 347-205-9201 during the "live" broadcast, or listen on demand by way of the following hyperlink: