Company Celebrates Arrival of M life Rewards in New York with Ribbon Cutting Ceremony,
New M life Rewards Desk, Upgraded VIP Gaming Floor,and VIP Lounge at Empire City Casino
Empire City Casino Fully Integrates Into MGM Resorts’ M life Rewards Program, Connecting Its 9 Million Annual Visitors Into Nationwide Program At Over 20 MGM Properties and Resorts
YONKERS, NY — November 21,2019 — Empire City Casino executives were joined Wednesday afternoon on the country’s sixth largest gaming floor by local, county and state elected officials, as well as community and business leaders, to celebrate the property’s first major upgrades since being acquired less than 10 months ago by MGM Resorts International.
A ribbon cutting ceremony and unveiling with Senator Shelley Mayer, Assembly Member Nader Sayegh, Westchester County Executive George Latimer, County Legislators David Tubiolo and Terry Clements, Yonkers City Council Members John Rubbo, Michael Sabatino and Shanae Williams, Director of Westchester Tourism Natasha Caputo, Yonkers Chamber of Commerce President Kevin Cacace, Nepperhan Community Center Executive Director Jim Bostic, Untermeyer Arts Council President Mary Hoar, Executive Director of the Yonkers Office of Workforce Development Sean McGrail, President of the Construction Industry Council Ross Pepe, Dan & Mike Minerva of Empress Ambulance Company, Charlene Nixon of the Business Council of Westchester, founders of the Yonkers Film Festival Dave Steck and Patty Schumann, and President of United Black Clergy of Westchester Reverend Troy DeCohen, Rene Rodriguez, owner of Don Coqui Restaurant in White Plains, Raphael Bonilla of Yonkers Hispanic Cultural Foundation and other community members marked MGM Resorts’ full arrival into the New York market with the roll out of M life Rewards, integrating Empire City Casino customers into MGM Resorts’ world class rewards program.
With M life Rewards, members can earn exclusive access, valuable benefits, and incredible experiences at M life Rewards destinations nationwide, earning credits that can be redeemed across more than 20 MGM properties ranging from Baltimore to Las Vegas.
Members of the former Empire Club rewards program will automatically be rolled into M life Rewards at one of five tiers, including Sapphire, Pearl, Gold, Platinum and Noir, along with a special designation for veterans, who immediately receive a tier upgrade to Pearl. Rewards points can also be redeemed for travel by air, land and sea through partnerships with several leading travel brands including Avis Car Rental, Southwest Airlines and Royal Caribbean, to name a few.
Also stationed at M life Rewards desks across all properties is MGM Resorts’ award-winning, responsible gambling program GameSense, which launched in 2017. The program promotes enhanced customer service and education to keep gambling safe and fun. M life Rewards team members receive the highest levels of GameSense training and serve as an avenue for guests to learn GameSense best practices. To date, GameSense has facilitated more than 1,000,000 positive interactions with guests.
In addition to the M life Rewards integration, casino executives unveiled new, upgraded sections of the property including a new VIP gaming floor and a VIP lounge that features retro bowling lanes and will offer snacks and an open bar to Platinum and Noir tier M life Rewards members Thursday and Sunday from 4 p.m. to 11 p.m. and Friday and Saturday from 6 p.m. to 1 a.m.
“MGM Resorts has officially arrived in New York, bringing its world class hospitality, benefits and brand recognition to Manhattan’s closest casino,” said Uri Clinton, president & COO of Empire City Casino. “We are currently investing in the property, our neighborhoods and the region, and are excited for what the future holds for our more than 9 million visitors. This is just the beginning.”
MGM Resorts purchased Empire City Casino for $850 million in January 2019 with a vision of developing the 97-acre property into an integrated resort and showcasing its economic potential across the region and state. MGM Resorts has been fully engaged in community outreach to hear from area residents what amenities they would like to see developed at the property. Officials indicate that these current upgrades demonstrate the commitment the company has to the New York region and to ensuring visitors enjoy an unparalleled entertainment experience.
As one of New York State’s most successful video lottery terminal casinos, Empire City Casino generates more than $300 million annually for the New York State education fund, with sustainable year-over-year growth. Empire City is beginning its transformation into an international destination as it continues its quest for a full commercial gaming license, which would allow live dealer table games, Vegas-style slot machines, and sports betting.
For more information about Empire City Casino by MGM Resorts and upcoming events, please visit www.empirecitycasino.com.
Empire City Casino by MGM Resorts is one of the largest entertainment and gaming destinations in the northeast. Featuring 5,300 of the hottest slots, electronic three card poker, blackjack, craps, roulette, baccarat and sic bo, Empire City Casino also offers guests year-round harness racing and international simulcasting; live entertainment including the best party, tribute and Latin bands; New York’s hottest DJ’s, and more. A selection of dining options will satisfy even the most discerning palate with fan favorite fare at The Pub, and convenient delicious options at Lil’ Cocina and the International Food Court. Visit Empire City Casino by MGM Resorts located at 810 Yonkers Avenue (off I-87 at Central Avenue) Yonkers, NY, Westchester County, open seven days a week from 10:00 a.m. to 6:00 a.m. Empire City Casino is an indirect wholly owned subsidiary of MGM Resorts International (NYSE: MGM). For more information, visit www.empirecitycasino.com or call 914.968.4200.
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Source: Taryn Duffy | Josh Knoller | Communications