NEW YORK, NY — June 10, 2020 — In NYC, a Harlem restaurant was among the first of 10 to receive a grant. Russell Jackson, the owner of Reverance Restaurant, which provides healthy food options in the neighborhood, needed the grant to pay employees, rent, etc. Unfortunately, Reverence was not built to do in-house pickups or delivery or designed to do mass-produced meal options, which made pivoting a huge undertaking.
Due to social distancing Reverence has not been able to operate regularly, which has reduced sales significantly while causing distress to the staff whose payroll has been impacted. As a result of social distancing, they have also had supply chain issues with vendors and cannot serve customers.
Elizabeth Gore and Carolyn Rodz, co-founders of Hello Alice, have been personally video-calling each grantee to let them know they’ve been awarded a grant — those clips are nothing short of moving, inspirational, and tear-jerking. You can watch the full video here.