Turning Cars Into Coats: New York Auto Dealers Bring Warmth to Thousands of Children

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The Premier Collection, Volvo Cars of White Plains, Westhab, Operation Warm, GNYADA ,

Local Westchester Dealer kicks in $5,000 to purchase coats for kids

Under Mark Schienberg’s guidance, the Greater New York Automobile Dealers Association (GNYADA) has become the largest regional automobile dealer network in the country, representing 650 retail automobile franchises in New York, Westchester, Long Island, Suffolk, Nassau, and Rockland Counties. Schienberg has created numerous programs that have refined the automotive dealer business, as well as improved consumer-dealer relations.

NEW YORK, NY; WHITE PLAINS, NY; and YONKERS, NY — January 18, 201 — New York City, Westchester County, Franchise new car dealers in downstate New York are turning cars into coats this holiday season, with dealers purchasing brand new winter coats for children in need.

Members of the Greater New York Automobile Dealers Association (GNYADA) are buying coats by raising money from members of their Association for each car sold in November and December, as well as donating thousands of dollars more, to provide winter coats to children in New York City, Westchester, Long Island, and the Lower Hudson Valley.

Families throughout the region are in greater need than ever this winter because of the devastation of COVID-19. GNYADA is teaming up with Operation Warm, a national non-profit organization dedicated to donating coats, which received more coat requests by September this year than it did all last winter.

GNYADA is helping to raise donations from some of its more than 400 franchise dealers. On Tuesday, January 5th, The Premier Collection, LLC auto group, which owns nine dealerships including Volvo Cars of White Plains, donated $5,000 – enough for 250 brand new coats – to Operation Warm for distribution to Westhab, Westchester’s largest provider of housing and services for the homeless, and largest non-profit developer of affordable and supportive housing, and the YWCA White Plains and Central Westchester.

“New car and truck dealers in local communities all over metro New York are some of the largest contributors to charities each year.  One of the most important efforts occurs during the cold winter months when New Yorkers need winter coats. It is the enormous generosity of these vital small business owners, their employees and customers that makes the cold months a little easier for people in need of assistance,” said GNYADA President Mark Schienberg. “This has been a difficult year for all businesses, but auto dealers have once again stepped up to lead the way in helping those who have been impacted by COVID-19 and the economic blow it has dealt to so many families.”

“We are thrilled to partner with GNYADA and Volvo Cars of White Plains to help us meet the influx of need in New York communities in the wake of the COVID-19 pandemic,” said Operation Warm Founder and CEO Dick Sanford. “Giving back to the communities they serve is part of GNYADA’s culture. Through this partnership, we are supporting Elmsford and Westchester families by helping hundreds of children stay warm this winter.”

The Premier Collection saw a need in our community, and we are proud to be able to help,” said Sean Coughlin, COO of The Premier Collection.

“Westhab works tirelessly to help the families we serve secure permanent housing and pursue their goals,” said Westhab President and CEO Rich Nightingale. “We simply couldn’t do this work without the support from our neighbors and friends. We want to thank The Premier Collection and Operation Warm for making sure the young people we serve will be safe and warm this winter season with 250 new coats.”

“As we face one of the most challenging winters imaginable for families with children, the YWCA White Plains & Central Westchester is exceptionally grateful to Operation Warm and to The Premier Collection (part of the Greater New York Automobile Dealers Association) for the generous gift of brand-new warm coats for children in our community,” said YWCA White Plains & Central Westchester Chief Development Officer Amy Price. “This gift of warmth will surely help us bring comfort and smiles to children and parents alike this holiday season.”

GNYADA has been the largest multi-location collector of winter coats for the annual New York Cares coat drive, collecting over 60,000 coats. This year, because of COVID safety restrictions, dealers cannot collect coats, so GNYADA turned to Operation Warm to continue its coat drive tradition by donating funds to purchase brand new coats.

To date, this effort has resulted in donations to buy over 2,000 coats for New Yorkers in need.


TribuneTurning Cars Into Coats: New York Auto Dealers Bring Warmth to Thousands of Children

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