ZURICH, SWITZERLAND — December 28, 2021 —My TEDx talk on how to win election campaigns in a changing environment has reached more than 100,000 views on YouTube.
In the talk, I argue that it takes the four “M”s to win high-profile election campaigns: message, media, money and make no mistakes:
Message: A good message is more than a slogan, yet less than a party platform. It’s the application of the party platform to the current political demand and competition.
Media: We now distinguish between earned, paid, owned, and social media. The last one is greatly overestimated as nobody goes online to change his mind.
Money: Fundraising moves from big donors to mass based, message driven fundraising – the new way to raise (unlimited) amounts of money for campaigns.
Make no mistake: Typical (beginner) mistakes include sitting on an early lead in the surveys, producing campaign ads without content, not daring to do things differently and thinking you can do your own survey or focus group.
Feel free to forward this to anyone who might be interested. And please get in touch, should you wish to discuss how I can help your next election, referendum, issue or lobbying campaign.
All the best for 2022!
Dr. Louis Perron
# # #
Dr. Louis Perron is a political scientist, consultant and TEDx speaker based in Switzerland. He has won dozens of election and referendum campaigns in various countries. He is tweeting out two takeaways about campaigns daily at @dr_perron.
Learn more via campaign analysis https://www.campaignanalysis.com/
© Perron Campaigns, 2021.