A Checklist for a Winning Campaign Message
By Dr. Louis Perron

Dr. Louis Perron Campaign Trail, Governance, History, International, National, People, Political Analysis, Politics Leave a Comment

Political Analysis ZURICH, SWITZERLAND — January 30, 2022 —A good campaign message should for sure be short and simple. But there is more to it. If you look at political campaign ads and other materials, they are often conceptually the same. The candidates all seem to be saying, “Look at how great I am.” I regularly notice this when I …

Dr. Louis PerronA Checklist for a Winning Campaign Message
By Dr. Louis Perron

Why There Is an Increasing Number of Upset Elections
By Dr. Louis Perron

Dr. Louis Perron Campaign Trail, Community, Europe, Governance, History, International, National, People, Political Analysis, Politics Leave a Comment

Political Analysis ZURICH, SWITZERLAND — January 17, 2022 —Few pundits would have thought a year ago, that the German Social Democratic Party will become the biggest party again and that the next chancellor would be from its ranks. During the last French elections, the entire political party system collapsed, and an outsider, Emmanuel Macron, became president. And as if it …

Dr. Louis PerronWhy There Is an Increasing Number of Upset Elections
By Dr. Louis Perron

The Key to Message Driven Fundraising
Dr. LOUIS PERRON

Tribune Book Reviews, Campaign Trail, Governance, History, International, National, People, Political Analysis, Politics 6 Comments

ZURICH, SWITZERLAND — February 7, 2021 — Here is the untold story of the 2020 U.S. election: the nature of fundraising is dramatically changing. It used to be that Republican candidates would usually have more money than Democrats. This had to with the nature of fundraising, which was essentially based on courting big donors. The trend I am now observing …

TribuneThe Key to Message Driven Fundraising
Dr. LOUIS PERRON